Free Google Ads for Nonprofits.
Up to $10,000/Month.
Google Ad Grants gives qualifying nonprofits $10,000 every month in free search advertising. Most organizations never reach that limit because their campaigns are poorly managed. We fix that.
What Is Google Ad Grants?
Google Ad Grants is a program that gives eligible nonprofits $10,000 USD per month in free Google Search advertising credits. That is $120,000 per year in advertising — at no cost.
The ads appear in Google Search results just like paid ads, driving website traffic, volunteer signups, donations, and program enrollments — all without touching your budget.
Who Qualifies?
Google Ad Grants is open to registered charitable nonprofits worldwide. Here is exactly what Google requires — and what disqualifies you.
You likely qualify if you are:
- A registered 501(c)(3) nonprofit in the USA, or an equivalent registered charitable organization in a country where Google for Nonprofits operates
- Verified through Goodstack — Google's official validation partner (goodstack.org). This replaced TechSoup as the primary verifier
- Organized and operated exclusively for charitable purposes — not for profit
- The charitable arm or foundation of a healthcare or educational organization (even if the parent organization is itself ineligible)
- Operating in a country where Google for Nonprofits is available — the program currently covers 60+ countries
You are not eligible if you are:
- ✗A governmental entity or government-run organization of any kind
- ✗A hospital or healthcare organization — however, a separately registered charitable foundation affiliated with a hospital IS eligible
- ✗A school, university, or academic institution — Google directs these to Google for Education instead. Philanthropic arms of educational organizations remain eligible
- ✗An organization located in a country where Google for Nonprofits is not yet available
- ✗An organization whose website primarily functions as a commercial storefront, affiliate redirect, or ad network — even if nonprofit-registered
Your website must also meet these requirements:
Not sure if you qualify? We will check for free — no commitment required.
What We Handle for You
Google Ad Grants has strict compliance requirements. Violate them and your grant is suspended. We ensure that never happens.
Application & Setup
We handle the full Goodstack verification and Google for Nonprofits application process on your behalf.
Keyword Strategy
Ad Grants has a minimum 5% CTR requirement. We build keyword strategies that stay compliant while targeting your real audience.
Ad Copy Creation
Compelling ads that reflect your mission, drive action, and meet Google quality standards.
Conversion Tracking
We set up goal tracking so you know which campaigns drive donations, signups, and volunteer applications.
Compliance Monitoring
Monthly audits to ensure your account stays within Google Ad Grants policy. One violation can mean suspension.
Monthly Reporting
Clear reports showing impressions, clicks, conversions, and how close you are to the $10,000 monthly limit.
Simple, Transparent Pricing
Our management fee — Google provides the $10,000/month free.
Grant Starter
Small nonprofits, new to Google Ad Grants.
- Grant eligibility check & application
- Campaign setup (up to 2 campaigns)
- Keyword research & ad copy
- Compliance monitoring
- Monthly performance report
- Monthly call
Grant Growth
Established nonprofits scaling outreach.
- Everything in Grant Starter
- Up to 5 campaigns
- Conversion tracking setup
- Landing page recommendations
- Bi-monthly strategy call
Grant Pro
Large organizations with complex missions.
- Everything in Grant Growth
- Unlimited campaigns
- Full conversion tracking & GA4
- Remarketing audiences
- Monthly strategy call as per your requirement + reporting
Is Your Nonprofit Leaving $10,000/Month on the Table?
We will check your eligibility and show you exactly how much ad spend you could unlock — completely free.
Get Your Free Grants Audit