Question 1

What services does AdDirectives offer?

Accepted Answer

We specialise in four Google-focused services: Google Ad Grants management (free $10k/mo for nonprofits), Google Paid Ads (Search, Shopping, Performance Max), Conversion Tracking (GA4, GTM, enhanced conversions, server-side), and SEO Optimization. We go deep on Google rather than spreading thin across every platform.

Question 2

Who do you work with?

Accepted Answer

Small businesses, DTC eCommerce brands, B2B SaaS companies, and nonprofits across the USA, Europe, and the Middle East. Our pricing is startup-friendly — no enterprise minimums and no 12-month lock-ins.

Question 3

Do you require long-term contracts?

Accepted Answer

No. All services run on monthly retainers with a 30-day notice period. We believe in earning your business every month through results, not contract clauses.

Question 4

Will I own my accounts and data?

Accepted Answer

Always. You own your Google Ads account, your GA4 property, your GTM container, and all your data. We work inside your accounts — we never create separate accounts you don't control. You can leave at any time and keep everything.

Question 5

How do you report on performance?

Accepted Answer

Monthly written reports in plain language — no jargon, no vanity metrics. We report on what matters: ROAS, CPA, qualified lead volume, and revenue trends. Optional real-time dashboard access available on request.

Question 6

How do I get started?

Accepted Answer

Book a free 30-minute strategy call or send us an audit request. We review your current setup, identify the biggest gaps, and give you a clear recommendation — no commitment required.

Question 7

What types of Google Ads campaigns do you manage?

Accepted Answer

Search, Shopping, Performance Max (PMax), and Display. We select campaign types based on your goal — lead generation, eCommerce sales, brand awareness — not based on which campaigns are easiest to run.

Question 8

How much do I need to spend on ads?

Accepted Answer

Our Launch package is designed for businesses spending up to $10k/month. There is no hard minimum, but we generally recommend at least $1,500–2,000/month in ad spend to generate enough data for meaningful optimisation within 30–60 days.

Question 9

How long until I see results from Google Ads?

Accepted Answer

Most clients see meaningful data within 30 days. Smart Bidding algorithms need 30–50 conversions to exit the learning phase — so meaningful optimisation decisions typically happen at the 60–90 day mark. We set this expectation upfront.

Question 10

Do you handle ad creative and copywriting?

Accepted Answer

Yes. Ad copy is included in all packages. For image assets and video, we can work with your brand materials or recommend a creative direction. Landing page reviews are included — we flag conversion issues even if we don't build the pages.

Question 11

What is Performance Max and should I use it?

Accepted Answer

Performance Max (PMax) is Google's fully automated campaign type that runs across all placements — Search, Shopping, Display, YouTube, Gmail, Maps. It works well for eCommerce and lead gen once you have clean conversion data. We are honest about when PMax is appropriate and when a standard Search campaign will outperform it.

Question 12

What is Google Ad Grants?

Accepted Answer

Google Ad Grants gives eligible nonprofits up to $10,000 per month in free Google Search advertising. It is one of the most underutilised tools in the nonprofit sector — most organisations either don't know it exists or are not spending close to the $10k limit.

Question 13

Does my nonprofit qualify?

Accepted Answer

You must hold valid charity status in your country (501(c)(3) in the USA, registered charity in UK/EU, etc.) and be registered with Google for Nonprofits. Government entities, hospitals, and schools typically do not qualify. We check your eligibility in the initial audit.

Question 14

What are the Google Ad Grants policy requirements?

Accepted Answer

Key requirements: minimum 5% click-through rate monthly, no single-word keywords (except branded terms), no keywords with Quality Score below 3, campaigns must be mission-related. Accounts that fall below these thresholds can be suspended. We manage compliance as part of every Grants engagement.

Question 15

We already have a Grants account but it is underperforming. Can you help?

Accepted Answer

Yes — this is one of our most common engagements. Most inherited Grants accounts are spending a fraction of the $10k limit due to policy violations, poor keyword strategy, or misaligned landing pages. We typically bring an account to full spend within 60–90 days.

Question 16

Can we run paid Google Ads alongside our Grants account?

Accepted Answer

Yes. Many nonprofits run both — Grants for awareness and evergreen keywords, paid for high-priority campaigns like year-end donation drives. We manage both from the same account structure to avoid keyword cannibalisation.

Question 17

Why do I need professional tracking setup?

Accepted Answer

Without accurate conversion data, your Smart Bidding strategies optimise on wrong signals. We have seen accounts where GA4 was reporting 40% fewer purchases than actually happened — meaning Google was making budget decisions on garbage data. Fixing tracking is the highest-ROI thing you can do before spending another dollar on ads.

Question 18

What is the difference between GA4 and Google Ads conversion tracking?

Accepted Answer

GA4 is your analytics platform — it tracks behaviour across your entire site. Google Ads conversion tracking is what tells your campaigns which clicks led to valuable actions. Both need to be set up correctly and should align. We set up both and verify they agree.

Question 19

What is server-side tracking and do I need it?

Accepted Answer

Server-side tracking sends event data from your server rather than the user's browser, bypassing ad blockers and iOS privacy restrictions that can block 20–40% of client-side events. If you are on Shopify or running significant ad spend, server-side tracking is worth the setup cost — it typically recovers 15–30% of lost conversion data.

Question 20

What is enhanced conversions?

Accepted Answer

Enhanced conversions improves conversion measurement accuracy by sending hashed (SHA-256) first-party data — email, phone, name — to Google to match against signed-in Google users. This recovers conversions lost to browser restrictions and improves Smart Bidding performance. We implement this as standard in our Advanced and Enterprise tracking packages.

Question 21

We have an existing GA4 setup. Can you audit it without rebuilding everything?

Accepted Answer

Yes. Our tracking audit identifies which events are firing incorrectly, which are duplicated, and which are missing — then we fix only what is broken. We do not rebuild from scratch unless the existing setup is fundamentally broken.

Question 22

How long does SEO take to show results?

Accepted Answer

Meaningful ranking improvements typically appear within 3–6 months. Technical fixes can show impact in 4–8 weeks. Content-driven growth compounds over 6–12 months. SEO is a long-term investment — we set realistic timelines upfront and report on leading indicators (crawl health, indexation, impressions) before rankings move.

Question 23

Do you do link building?

Accepted Answer

Yes, but selectively. We focus on editorial links from relevant publications and digital PR rather than link schemes or directory spam. Our emphasis is on technical SEO and content quality first — most client sites have significant on-page opportunities before link building becomes the constraint.

Question 24

What is included in an SEO audit?

Accepted Answer

Technical crawl (indexation, Core Web Vitals, structured data, crawl budget), on-page analysis (keyword alignment, title tags, content gaps), backlink profile review, and competitor gap analysis. You receive a prioritised action list — not a 200-page report you'll never read.

Question 25

Can you help with local SEO?

Accepted Answer

Yes. Local SEO — Google Business Profile optimisation, local citations, location-specific content — is included in our Local SEO package at $300/month. It is particularly effective for service businesses targeting a specific city or region.

Question 26

We are already running Google Ads. Why do we need SEO too?

Accepted Answer

Paid and organic work better together. Paid ads give you immediate traffic and conversion data — that data tells you which keywords convert, which you then target organically. Over time, strong organic rankings reduce your dependence on paid spend. The combination produces a lower blended CPA than either channel alone.

Question 27

How does your pricing work?

Accepted Answer

Services are billed monthly. Google Ads and SEO retainers are charged per month (30-day notice to cancel). Conversion Tracking is a one-time project fee. Google Ad Grants is a fixed monthly management fee. See our Pricing page for specific package details.

Question 28

Are there setup fees?

Accepted Answer

No separate setup fees. Campaign setup, account restructuring, and onboarding are included in the first month's retainer.

Question 29

Do you charge a percentage of ad spend?

Accepted Answer

For Google Paid Ads only, yes — our Scale and Growth packages include a percentage of managed spend (12–15%) on top of the base retainer. This aligns our incentives with yours: we earn more when you spend more, and we are motivated to make that spend efficient. Google Ad Grants and SEO are flat monthly fees.

Question 30

Can I start with one service and add more later?

Accepted Answer

Absolutely. Many clients start with a tracking setup or a Google Ads audit, then expand to full management. There are no bundling requirements.

Question 31

What payment methods do you accept?

Accepted Answer

Bank transfer and major credit/debit cards. Invoices are sent on the 1st of each month for the current month's services.

Frequently Asked Questions

Still Have Questions?