Privacy Policy

1. Who We Are

AdDirectives is a performance marketing agency providing Google Ads management, Google Ad Grants, conversion tracking, and SEO services. Our website is www.addirectives.com. You can contact us at info@addirectives.com.

2. Information We Collect

We collect the following types of information:

• Contact form submissions — name, email address, company name, and message when you use our contact form.
• Analytics data — pages visited, time on site, referral source, and general location (country/city) via Google Analytics 4. This data is aggregated and anonymized.
• Technical data — IP address, browser type, device type, and operating system collected automatically when you visit our website.

3. How We Use Your Information

• To respond to inquiries submitted through our contact form.
• To understand how our website is used and improve its content and performance.
• To measure the effectiveness of our marketing (via Google Analytics and Google Ads conversion tracking).
• We do not sell your personal information to third parties.
• We do not use your information for automated decision-making or profiling.

4. Cookies and Tracking

Our website uses:

• Google Analytics 4 — analytics cookies to understand website usage. Data is processed by Google and subject to Google's privacy policy.
• Google Ads — conversion tracking to measure ad performance. No remarketing or behavioral tracking is used without explicit consent.
• Google Tag Manager — used to manage analytics and tracking tags.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5. Data Retention

Contact form submissions are retained for up to 24 months for business communication purposes. Analytics data is retained in accordance with Google's default data retention settings (14 months by default in GA4).

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to processing of your data.
• Request data portability.

To exercise any of these rights, contact us at info@addirectives.com.

7. Third-Party Services

Our website uses the following third-party services that may process your data:

• Resend — used to process and deliver contact form submissions via email.
• Google Analytics / Google Ads — analytics and advertising measurement.
• Vercel — website hosting and deployment.

8. Security

We implement reasonable technical measures to protect your information, including HTTPS encryption for all data transmission. Email addresses submitted via our contact form are hashed (SHA-256) before being shared with advertising platforms for Enhanced Conversions.

9. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this policy occasionally. Material changes will be noted with an updated "Last updated" date at the top of this page.

11. Contact

For privacy-related questions, contact us at info@addirectives.com.